White Hat SEO

White-Hat SEO

White Hat SEO

White Hat SEO is a technique of doing an SEO for any Website/Blog/Article etc.

In White Hat (as the name suggests white) we are doing SEO as per guidelines & rules which is suggested by search engines (like Google, Yahoo, Bing) etc.

In White Hat SEO there is no use of any illegal activity.

Here are some factors used in White Hat SEO

1. Good Content 

A unique and well written content makes your website more valuable for search engine.

It optimizes your websites for achieving higher ranking in search engines.

Google Says "Content Is The King" means content is everything. If you have a good content for your website then your website have more chances to get in good rank in search engine result page.

2. Proper use of Content tags (title, keywords)

Here is a new term Metadata:-> the meta data contains information about the site and classifications for indexing purpose.

So, Proper use of titles, keywords when you written metadata about your site.

The category of your websites(like tech, education, motivation) is categorized by metadata.

In metadata you can define what your site provided and what type of website you have.

Let's take an example:-> Like you are a technical person and you are writing tech related content in your website. So, you can define your services in brief in your metadata description.

The metadata is effective for readers/visitors as well as search engines because the search engine read your metadata and categorized your website.

3. Navigation Links

Navigation links are very important for the visitors as well as crawler (Crawler is web program which crawl(read) your website).

To the use of navigation links the visitors can easily navigate one page to another in your website.

Make universal recognizable links to your website & Don't make irrelevant links on your website.

Navigation links helpful  for readers as well as crawler because if you use relevant links in your website the user can easily navigate and read what he want.

The navigation links shows the inter-connectivity of the website to the crawler.

4. Site Performance

Site performance is the performance of any website. 

Loading Speed:-> the loading speed shows how fast a websites load.

Page Speed:-> the page speed shows how fast a page loads in the website.

For SEO your website must online(means it is not in under construction mode/offline mode) on internet.

Optimize loading speed of website & loading speed of the page in it.

5. Quality Links

The website must have quality back-links. Because the search engine crawler checking regularly for back-links of a website. 

Let's take an example: Assume we have a website related to farming and we made back-links on technology sites. In this case the website is penalized(means our website is no more in search engine result page) and unindexed by search engine.

Next topic-> Black Hat SEO

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